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somethingels is an interior design company specializing in hotels, restaurants, bars, offices and hospitality design. somethingels creates interior design concepts that establish a natural, yet emphatic relationship with the nature and identity of your company.

Companies distinguish themselves from other players in the market by means of their corporate identity. It is important to ask yourself what your company's corporate identity actually is, or perhaps more pertinently, what it ought to be. In any case, an essential component of this is the company’s interior design. Its interior design is a form of PR that should not be underestimated. This can be readily appreciated in the case of a shop, bar or restaurant, but your office’s interior design also reflects the image of your company. Customers visit you at your office premises, and even if this is not the case, people work there that represent your company. If your interior design matches your corporate identity, then you will attract the right customers and employees!

somethingels’ customers are principally small to medium-sized companies and public organizations looking to initiate or enter into a debate concerning their identity or reorientation. The latter is an example encountered at times of renewal, mergers, reorganizations, relocations, expansions and takeovers. A new interior design is often an excellent means to initiate a change in corporate culture.  

somethingels has gained extensive experience in both hospitality sectors and workplace environments.

It is important that your interior design reinforces your corporate identity. Quite often, interior design even determines your company’s identity! However, somethingels’ services extend far beyond just dealing with interior design.

Firstly, the company or organization's status quo is investigated together with the customer. This involves analyzing a diverse range of factors including appearance, strategy, core values, market, product management, communications, marketing, operations, culture, image and philosophy. Hence, we do not yet talk about interior design in this phase! somethingels then analyzes the organization’s current corporate identity. The customer and somethingels then determine if anything needs to be changed, and if so, what. For example, certain market or sector developments may be prompting the need for change – progressive insight, as it were. If it is clear what the new corporate identity should be, then somethingels gets to grips with trends, wish lists and ideas, and creates a styling concept for an appropriate interior design.

The new interior design embodies the company’s corporate identity and desired image. Quite often, other elements that determine corporate identity also need to be changed. These may include products and services, communications (including house style) and even employee behaviour. somethingels gladly plays a role in these aspects too. After all, it is important that the renewal process is a success!

The woman behind somethingels is Els Willemse. Her services include concept development, implementation and monitoring in the form of consultancy or interim project management à la Els Willemse.

Els Willemse has gained extensive experience in many fields ranging from hospitality to IT, from marketing to landscape gardening, and from modern art to yoga. She also has a large network of experienced partners across a variety of disciplines who can be hired in on a project-by-project basis.